Branding Management
We provide professional media planning and buying services to help our clients achieve better business success.
Our Approach

To cooperate with influential media and effectively communicate our clients’ ultimate objectives to their target audience.
To provide customized services and highly professional management.
To ensure quality services with timely adjustment and control.

Service Progress

Market Research

Demand and Supply Survey
Target Consumers
Potential Market
Tailored services for brand positioning, brand development and media campaign

Concrete Case
I. Market Environment in China
1-China’s GDP Index
2-Relevant industries

II. Domestic Market
1-China’s market environment
2-Consumer segmentation
3-Demands for brand products
4-Consumption habits analysis
5-Prospect of brand market
6-Industrial competition analysis
7-Major competitor analysis

Competitors Analysis
Based on comprehensive and professional data analysis, targeted to brand competition environment, we fully prepare personalized media and promotion plans so that our clients’ brands will be efficiently built and promoted, and market share can be timely seized.

Media Relations

Acting in concert with brand promotion activities of well-known Swiss watch brand OMEGA, we have been launching media campaigns in domestic mainstream media which covering business, fashion and travel magzine since 2008. In the same year, we have taken over the AD editorial writing as well as proof reading for OMEGA magazin Lifetime.

With our tailored media planning and buying services, Reda, the prestigious Italian fabric brand, has made impressive appearances in most international and national magazines, thus successfully established itself as the most recognized fabric suppliers for Italian ready-to-wear in domestic market.

We also produced Reda’s seasonal advertisements, PR publications and inserts to effectively seize market share.


2008 / Effective advertising campaign for Swarovski print (magazines and newspapers in most metropolitans and second-tier cities nationwide)

With the professional media buyer team, Finance Media provides the top customized media promotion plan service covering all channels including television, radio, printings (newspaper and magazine), website, outdoor, and micro-blog, etc.

In addition to offer basic service which includes advertorial writing, text translation, layout design and file transfer, regular service which includes preliminary communication (e.g. media invitation, photo shootings, and press release confirmation) and follow-ups (e.g. media clipping and media analysis), we also provide the customized service such as media protection, competitor’s analysis, event tracking and media benefits etc.

HQ in Shanghai, FM also has branches in Beijing and Guangzhou with the business scope covers all over the country to ensure the perfect integration effect of highly service speed, completely information delivery and visually news control.

Shanghai Finance Media Co.,Ltd.
    上海市汾阳路138号轻科大厦 201室
2F,No.138,FenYang Road,200031,Shanghai,PRC
T:8621 6445 0882 F:8621 6445 1633
14th Floor Tower A,Pacific Century Place 2A Workers Stadium Road North
T:8610 6587 6909 F:8610 6587 6923
3914,No28,HuaXia Road,Guangzhou.P.R.China,510623
T:86203839 8160 F:8610 3839 8150